PRIVACY & COOKIE POLICYRIVACY POLICY & COOKIE POLICY
IMPORTANT NOTICE ABOUT INTERNATIONAL TRANSFERS OF YOUR PERSONAL INFORMATION
We’re based in the UNITED ARAB EMIRATES. Many of our suppliers are based all over the world – as are many of our website visitors and valued customers. As a result, if you use “The House of Equine FZC” website, it will involve transferring your personal information from your country to a country which might not have the same degree of protection in place.
Introduction
Welcome to our privacy policy. “The House of Equine FZC” uses your personal information when you visit or use our website, or if you want to know about your privacy rights and how the law protects you.
“The House of Equine FZC” respects your privacy and is committed to protecting your personal information. That’s why, although we’re based in the UNITED ARAB EMIRATES, we’re using European law as our bench mark when it comes to your privacy.
This privacy policy explains how we collect and process your personal information when you visit our website www.thehouseofequine.com It also applies to personal information you may provide through our website when you sign up to our newsletters, or purchase our products.
If you’re under the age of 16, please don’t give us your personal information unless you’ve first asked your parents or legal guardian, and they’ve allowed you to.
Who we are and how to get in touch with us.
The House of Equine FZC-LLC, a company registered in the United Arab Emirates with company registration no 300674 and registered address at The House of Equine FZC-LLC, Sharjah Publishing city Freezone, Sharjah, UAE, PO BOX 450531 is the data controller responsible for your personal information. If you have any questions about this privacy notice, or want to exercise your rights, please contact us by sending an email to: [email protected]
We keep our privacy notice under regular review, so please check back from time to time to ensure that you stay informed about what we’re doing with your personal information.
Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow others to collect or share personal information about you. We don’t control those third-party websites and aren’t responsible for their privacy statements. Please take care when you leave our website, and we encourage you to read the privacy notice of every website you visit.
The information we collect about you
We may collect, use, store and transfer different kinds of personal information about you which we’ve grouped together as follows:
Identity Information includes your first name, last name, username or similar identifier, and title.
Contact Information includes billing address, delivery address, email address and telephone numbers.
Financial Information includes bank account and payment card details.
Transaction Information includes details about payments to and from you and other details of products and services you have purchased from us.
Technical Information includes internet protocol (IP) address, your login information, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our websites.
Profile Information includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Usage Information includes information about how you use our websites, products and services.
Marketing and Communications Information includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We also collect, use and share Aggregated Information such as statistical or demographic information for any purpose. Aggregated Information could be derived from your personal information but isn’t considered personal information in law as this information won’t directly or indirectly reveal your identity.
For example, we may aggregate your Usage Information to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Information with your personal information so that it can directly or indirectly identify you, we treat the combined information as personal information which will be used in accordance with this privacy notice.
If you don’t provide us with personal information which we need to collect by law, or under the terms of a contract we have with you, we might not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with products you’ve ordered). In that case, we might have to cancel your order, but we’ll let you know at the time.
How we collect your information
Generally, we collect your personal information when you decide to interact with us. This could include online purchases, or when you sign up to receive emails from us. We also look at how customers use our website, so that we can offer the best possible experience.
We use different methods to collect information from and about you including through:
Direct interactions. You may give us your Identity, Contact and Financial Information by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal information you provide when you:
Purchase our products or services
Create an account on our website
Subscribe to our service or publications
Ask for marketing to be sent to you
Enter a competition, promotion or survey
Give us feedback or contact us
Automated technologies or interactions. As you interact with our website, we’ll automatically collect Technical Information about your equipment, browsing actions and patterns. We collect this personal information by using cookies, server logs and other similar technologies. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our websites might become inaccessible or might not function properly. For more information about the cookies we use, please see our cookie policy.
What we do with your information
We only use personal information when the law allows us to. Most commonly, we’ll use your personal information in the following circumstances:
Where we need to perform the contract we’re about to enter into or have entered into with you.
Where it’s necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights don’t override those interests.
Where we need to comply with a legal obligation.
Generally, we don’t rely on consent as a legal basis for processing your personal information (but where we do, you’ve got the right to withdraw consent at any time by contacting us.)
We’ve set out below, in a table format, a description of all the ways we use your personal information, and which of the legal bases we rely on to do so. We’ve also identified what our legitimate interests are where appropriate.
Note that we may process your personal information for more than one lawful ground depending on the specific purpose for which we’re using your information. Please contact us if you need details about the specific legal ground we’re relying on to process
Purpose/Activity Lawful basis for processing including basis of
To register you as a new customer
To process and deliver your
order including:
(a) Manage
payments, fees and charges
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or
privacy notice
(b) Asking you to leave a review or take a survey
To enable you to partake in a prize draw,
competition or complete a
survey
To administer and protect our business and this website
(including
troubleshooting, information
analysis, testing, system
maintenance,
support, reporting and hosting of information)
To deliver
relevant website content and
advertisements to you and measure or understand the effectiveness of
|
Type of information |
|
(a) Identity (b) Contact |
|
(a) Identity (b) Contact (c) Financial (d) Transaction |
|
(a) Identity (b) Contact (c) Profile (d) Marketing and Communications |
|
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications |
|
(a) Identity (b) Contact (c) Technical |
|
(a) Identity (b) Contact (c) Profile |
legitimate interest
Performance of a contract with you
(a) Performance of a contract with you
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
the advertising we serve to you
To use
information
analytics to
improve our
website,
products/services, marketing,
customer
relationships and experiences
To make
suggestions and recommendations to you about
goods or services that may be of interest to you
|
(d) Usage (e) Marketing and Communications (f) Technical |
|
(a) Technical (b) Usage |
|
(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing and Communications |
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
Necessary for our legitimate interests (to develop our products/services and grow our business)
your personal information where more than one ground has been set out in the table below.
Marketing and promotional offers from us
We want you to be able to make choices about how we use your personal information, especially when it comes to marketing and advertising.
You’ll receive marketing communications from us if you’ve requested information from us (e.g. by signing up to our newsletter) or if you’ve purchased products from us and haven’t opted out of receiving marketing.
Either way, if at any time you change your mind and don’t want to receive marketing messages from us, you can tell us to stop by:
- Unsubscribing (just click on the ‘unsubscribe’ link in any message we send you and follow the instructions – please note that it might take a short period of time to process your unsubscribe request) or
- Sending an email to [email protected] with ‘Unsubscribe’ as the subject of the email.
Sharing your information
We use a number of different suppliers to provide elements of our service for us. These include: IT suppliers; payment processors; fulfilment companies; email marketing platforms and enterprise management platforms.
In some circumstances we’re legally obliged to share personal information with third parties. For example, to comply with a court order. Other times, we share personal information to protect the rights, property or safety of us or others. For example, to prevent fraud and reduce credit risk. In any scenario, we’ll satisfy ourselves that our sharing is lawful.
We might also share your information with another business if we buy/sell any business or assets from/to them, or are otherwise combined with that business (including during any negotiations with them). If a change happens to our business, then the new owners may use your personal information in the same way as set out in this privacy notice.
International transfers
We’re based in the UNITED ARAB EMIRATES. Many of our suppliers are also based outside of the EUROPEAN ECONOMIC AREA (EEA), as are many of the visitors to our websites and our valued customers. So when you use our websites, it will involve transferring your personal information from your country to a country which may not have the same degree of protection in place.
How long we keep your information
We’ll only keep your personal information for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We might keep your personal information for a longer period in the event of a complaint or if we reasonably believe there’s a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
Please contact us for details of retention periods for different aspects of your personal information.
Your legal rights
In all circumstances, including in the state of California, you have the right to:
- Request access to your personal information. This enables you to receive a copy of the personal information we hold about you and to check that we’re lawfully processing it.
- Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected, though we might need to verify the accuracy of the new information you provide to us.
- Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there’s no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you’ve successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we’re required to erase your personal information to comply with local law. Note, however, that we might not always be able to comply with your request for erasure because of specific legal reasons which will be notified to you, if applicable, at the time of your request.
- Object to processing of your personal information where we’re relying on our own legitimate interest (or that of a third party) and there’s something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You’ve also got the right to object where we’re processing your personal information for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
- Request restriction of processing of your personal information. This enables you to ask us to suspend the processing of your personal information in the following scenarios: o If you want us to establish the information’s accuracy.
o Where our use of the information is unlawful but you don’t want us to erase it. o Where you need us to hold the information even if we no longer require it as you need it to establish, exercise or defend legal claims.
o You’ve objected to our use of your information but we need to verify whether we have overriding legitimate grounds to use it.
- Request the transfer of your personal information to you or to a third party. We’ll provide to you, or a third party you have chosen, your personal information in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use, or where we used the information to perform a contract with you.
- Withdraw consent at any time where we are relying on consent to process your personal information. However, this won’t affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We’ll advise you if this is the case at the time you withdraw your consent.
- Lodge a complaint with the relevant regulator if you feel that your personal information hasn’t been handled correctly, or you’re not happy with the way we’ve responded to anything you’ve asked us to do with your personal information. If you’re based outside of the United Arab Emirates, you’ve got the right to complain to the relevant data protection authority in your country of residence. HERE’S a list of EU data protection authorities with their contact details.
COOKIE POLICY
Our website uses Cookies to keep track of services you have used, to record registration information regarding your login name and password, to record your online preferences, to keep you logged into the Website, and to simplify purchase procedures.
A “Web Cookie” is a string of information which assigns you a unique identification that a website stores on a user’s computer, and that the user’s browser provides to the website each time the user submits a query to the website. The House of Equine FZC also uses Web Cookies to track the pages that users visit during each Website session, both to help us improve your experiences and to help The House of Equine FZC understand how our Website is being used. As with other Non-Personally-Identifying Information gathered from your use of the Website, The House of Equine FZC occasionally analyzes and discloses this information gathered using Web Cookies in aggregate form, to help The House of Equine FZC, its partners, and others better-understand how our Website is being used.
THE HOUSE OF EQUINE FZC WEBSITE USERS WHO DO NOT WISH TO HAVE WEB COOKIES PLACED ON THEIR COMPUTERS SHOULD SET THEIR BROWSERS TO REFUSE WEB COOKIES BEFORE ACCESSING THE WEBSITE, WITH THE UNDERSTANDING THAT CERTAIN FEATURES OF THE WEBSITE MAY NOT FUNCTION PROPERLY WITHOUT THE AID OF WEB COOKIES. WEBSITE USERS WHO REFUSE WEB COOKIES ASSUME ALL RESPONSIBILITY FOR ANY RESULTING LOSS OF FUNCTIONALITY.